A refreshed identity system for De’Longhi’s premium coffee category, deployed across packaging, point-of-sale, and digital touch-points in six countries.
The system carries one consistent brand voice from a 30-second TV spot all the way down to a hangtag on a shelf demo unit.
FREQUENTLY ASKED QUESTIONS
If the brand has changed materially since the identity was last set - new products, new audiences, or new retail dynamics - it usually is. We do a two-week discovery to confirm before we commit.
From kickoff to first deployment, twelve to sixteen weeks. Multi-region rollouts run an additional eight to twelve.
We treat the existing identity as a constraint, not a clean slate. Equity carries through in voice, color, and assets we deliberately preserve.