RITTA helped Samsung introduce a new flagship laundry pair across home appliance retail, with creative and operations running in parallel for a four-week window between approval and shelf launch.
Our scope spanned packaging callouts, in-store display systems, retail training materials, digital media, and a dedicated launch microsite – all coordinated under a single integrated calendar so the brand showed up the same way to the consumer in every channel.
The campaign moved 4,692 units in its first week across 60 retail doors and continues to be referenced inside Samsung as the template for fast-launch programs.
FREQUENTLY ASKED QUESTIONS
With a single integrated calendar and a launch lead who owns every channel. We sequence packaging, retail, digital, and PR to land the same story in every doorway during a tight launch window.
From approval to shelf, four to eight weeks. Discovery and asset prep usually compress; the irreducible time is approvals across the brand and retailer.
First-week sell-through against forecast, retail-door activation rate, paid-media efficiency on the launch window, and a follow-on read on category share after eight weeks.
RITTA. We act as the launch GM across creative, retail, paid, and PR so the brand only has one number to call.