A full-funnel campaign for the MINI Cooper SE – performance creative, OLV, dealer co-op kits, and a measurement model that tied online clicks to in-showroom test drives.
FREQUENTLY ASKED QUESTIONS
With a single audience model and one creative system that flexes across channels. We set the audience taxonomy first, then build the creative around it - not the other way around.
Through dynamic content blocks tied to the audience model: vehicle interest, life stage, region, and ownership stage. We aim for personalization that a customer would not notice as personalization.
Test-drives booked, qualified leads attributed at the dealership level, and incremental sales lift versus a held-out control market.